Does your childhood reading matter give a glimpse into your future career? Well, we’re sure that there could be an academic research project or two on that. Our own ‘research ‘ when we canvassed three CIPR Education and Skills Committee members found that comics, Winnie The Pooh and telekinetic powers have shaped their jobs! Read on to find out more.
Science needs clear, honest and open communication
By Victoria Pearson, Senior Communications Planning Manager, University of Oxford
Bunty was the start of me peering into other ‘real’ lives
By Leanne Mabberley, Head of Marketing and Communications, Edinburgh Napier University
I loved escaping into worlds of the naughtiest little girl, the Magic Far Away Tree and Milly Molly Mandy when I was little. But I saved most of my affection for my weekly dose of Bunty which dropped through the letter box every Thursday. I remember it as being simple and innocent: picture stories and, my favourite feature on the back page, a ‘girl’ you could dress with ‘clothes’ you cut out and positioned precariously on her. Such was my love that it was sometimes withheld from me as a punishment for some childhood misdemeanour.
This girls’ comic sadly came to an end in 2001 (though there are clearly other die hards like myself ) and it feels like the end of an era with nothing similar on the market these days. My magazine obsession did not end with Bunty though and they have defined every stage of my life from Mizz to The Face and i-D.
When you grow up in a small northern town and go to an all-girls school (like me) it’s reassuring to know that other worlds exist. Journalism, communications, the written word, good design and digital channels – when ethically done – all provide very important windows into other ‘real’ lives.
Simple messages and well chosen words
By Anne Nicholls, PR and Communications Consultant
My childhood was a very traditional one. I was a voracious reader, so my mother says. But the books that have stayed firmly in my mind were the poems of A A Milne in When we were very young and Now we are six. Their appeal is in their simplicity and Milne’s ability to get inside the mind of a small child.
‘making sense of funny thoughts’
Whether it’s Christopher Robbin sitting on his favourite step halfway down the stairs trying to make sense of the ‘funny thoughts’ running through his head, to walking in a London street trying to avoid stepping on the lines in the pavement in case the bears punch on him, the magic of these poems transcends the generations. They are a prime example of brilliant, economical writing. How to get across a simple message in just a few, well chosen words. And how to really engage with readers, whether adults or children.